Sunday, December 26, 2010

Registrations are going on

A pioneer coaching institute for the entrance test of IIMC, Asian College of Journalism,Jamia, Delhi University, M.L. Chaturvedi and all Premier institutions entrance test.
· COURSE
Mass communication
Radio and Television Journalism
Advertising and Public Relations
Highlights
· Regular test series (main emphasis).
· Group discussions
· Personal interactions
· Course materials
Registrations are going on.....

Address- 28A/11, First floor,
(DIAS Premise), Jia Sarai,
Near IIT , New Delhi-16

For More Details Please Call - 9013500130 

Institutes For Journalism

INDIAN INSTITUTE OF MASS COMMUNICATION, NEW DELHI
Aruna Asaf Ali Marg, New Delhi- 110067
Tel: 26184073/26171352
http://www.iimc.nic.in

A.J.K.MASS COMMUNICATION RESEARCH CENTRE, NEW DELHI
Jamia Millia Islamia, New Delhi- 110025
Tel: 26317571/26312263/26846812
http://www.jmi.nic.in/otherinstitutes/MC…

INTERNATIONAL INSTITUTE OF MASS MEDIA, NEW DELHI
H-15, South Extn. – I New Delhi- 110049
Tel: 24654512/24654514
http://www.iimm-delhi.com

WIGAN & LEIGH COLLEGE
401-402, Skipper Corner
88, Nehru Place New Delhi 110019
Tel: 26421861-64
Email: delhi@wiganindia.org
Website: http://www.wiganindia.org
Campus:
DELHI:
86A, Central Avenue, Sainik Farms, New Delhi-62
Tel: 9818479333/9818479444
84/2, WHS, Kirti Nagar, New Delhi-110015
Tel: 25195900, 25108464 A-41, MCIE, Mathura Road, New Delhi-110044
Tel: (011) 51560000/ 70000, 26959000
Mobile: (011) 32740932/7/8/9
Email: rutestdelhi@raiuniversity.edu

AMITY SCHOOL OF COMMUNICATION
Admission Office, Amity Campus, Sector 44, NOIDA – 201303
(Details from: RBEF, E – 27 Defence Colony, New Delhi n – 24)
http://www.amity.edu

INDRAPRASTHA COLLEGE FOR WOMEN
(UNIVERSITY OF DELHI)
31 Sham Nath Marg, New Delhi – 110054

ASIA-PACIFIC INSTITUTE OF MANAGEMENT
(Opp. Pocket-E, Sarita Vihar, New Delhi 110044
Tel: 011-26947838,26958533
Email: aimdelhi@del2.vsnl.net.in
Website: http://www.asiapacific.edu

FOUNDATION INSTITUTE OF LEARNING MEDIA
D-48, Kaikaji, New Delhi-19
Tel: 26221893, 26218218
Email: shelly@del2.vsnl.net.in
http://www.filminstituteindia.com

IGNOU
Website: http://www.ignou.ac.in
IILM COLLEGE OF IT & MANAGEMENT STUDIES
Email: admission@cims.ai.iilm.edu
http://www.iilmcms.org

THE DELHI SCHOOL OF COMMUNICATION
IGNOU Road, New Delhi

INTERNATIONAL POLYTECHNIC FOR WOMEN
A-3, NDSE, New Delhi-49

INSTITUTE OF JOURNALISM
A-3, Lajpat Nagar II, New Delhi-49

INDRAPRASTHA COLLEGE FOR WOMEN
31, Shyam Nath Marg, New Delhi-54

AMITY SCHOOL OF COMMUNICATION
RBEF, E-27, Defence Colony, New Delhi-24,
Tel: 011-24330630, 24339700, and 5153000
http://www.amity.edu

Monday, December 20, 2010

Yeonpyeong: North Korea recently shelled South Korea's Yeonpyeong Island North Korea and South Korea on November 23, 2010 exchanged several rounds of artillery after. North Korea shelled South Korea island of the Yeonpyeong Island in the disputed waters of the Yellow Sea. The island is inhabited by 16000 people.

Aga Khan Award: for Architecture this year has been given to Five Projects Wadi Hanifa Wetlands, Riyadh, Saudi Arabia, the Revitalisation of the Hypercentre of Tunis, Tunisia, the Madinat Al-Zahra Museum, Cordoba, Spain, the Ipekyol Textile Factory, Edirine, Turkey and the Bridge School, Xiashi Fujian, China are the five projects spread across the globe which have emerged as the winners of the 2010 Aga Khan Award of Architecture.

Mahinda Rajapaksa: The man who was in November 2010 sworn in as the President of Sri Lanka for a second term is Mahinda Rajapaksa Sri Lankan President Mahinda Rajapaksa was sworn in President for his second term on November 19, 2010.
He was re-elected in January 2010 presidential election with a huge margin victory over the opposition candidate former Army Chief Sarath Fonseka.

Aung San Suu Kyi: Myanmar's pro-democracy leader who was recently released from house arrest prison is Aung San Suu Kyi Myanmar's celebrated pro-democracy leader and a political prisoner of global stature 65 year old Aung San Suu Kyi was released from house arrest in Yangon on November 13, 2010 by Myanmarese ruling military junta after a long period of time.

The number of unemployed people this year reached across the globe 210 Million As per recent report of International Labour Organisation the unemployment graph is still moving up and this year it has touched an all time high of 210 million thus moving up by 30 million since 2007.

 
Ronald Noble: the man who has been recently been re-elected as Interpol Secretary General is Ronald Noble Ronald Noble who has been Secretary General of Interpol for the past 10 years, was on November 9, 2010 re elected to the same post for a third five years term at the global police agency's general assembly session in Doha, Qatar.

Roger Federer: The winner of Swiss Indoors Title is Roger Federer. Roger Federer won the Swiss Indoors title on November 7, 2010 in Basel after defeating Novak Djokovic 6­4, 3­6, 6­1.

Dilma Rousseff: The new Brazilian President is Dilma Rousseff. Dilma Rousseff was elected as the first-ever woman President of Brazil recently after getting 56% of the ballots while her rival Jose Serra­the former Governor of Sao Paulo Stato­got just 44% vote.

IAAF athletes: The male and female IAAF athletes of the year are David Rudisha and Blanka Vlasic Kenya's runner David Rudisha and Croatian high jumper star Blanka Vlasic were named male and female athletes of the year for 2010 respectively by the International Association of Athletics Federation (IAAF) on November 21, 2010.

The country which was on the top in medals tally at 16th Asiad in Guangzhou is China China grabbed in November 2010, 416 medals (199 gold, 119 silver and 98 bronze) at 16th Asiad in Guangzhou, China followed by Korea (232 medals) and Japan (216 medals). 

  Kevin Rudd The former Australian Prime Minister, Kevin Rudd has got the Foreign Affairs portfolio in Julia Gillard's new Minority government in Australia. Mr. Rudd ceased to be Prime Minister when Ms. Gillard toppled him in a political coup within the ruling Australian Labour Party several weeks before seeking a mandate for herself in a snap general election on August 21, 2010. The election produced the country's first hung Parliament in nearly seven decades. But she secured the support of three Independents and a Green member through negotiations and clinched by September 7 two seats more than the opposition in the 150 member House of Representatives. Announcing her Cabinet line-up in such unusual circumstances, Ms. Gillard placed Mr. Rudd in the third position behind Wayne Swan, who retained his place as Deputy Prime Minister and the Treasurer. Stephen Smith, who served as Foreign Minister in Mr.Rudd's Cabinet as also Ms. Gillard's first Ministry, was now shifted to Defence.
It may be recalled that as Prime Minister of Australia, Mr. Rudd had sought a big international role for himself by proposing the creation of a new Asia Pacific Community. He is also known for his fluency in Mandarin (Chinese).
* स्वावलंबन - वित्त मंत्री प्रणब मुख़र्जी ने असंगठित क्षेत्र के मजदूरों व कर्मचारियों  के लिए सामाजिक सुरक्षा उपलब्द्ध कराने हेतु  पश्चिम  बंगाल के जलपाईगुडी से पेंशन  स्कीम आरंभ किया.
* रेनमिनबी - चीन की आधिकारिक मुद्रा का नाम. 
एम. एस. स्वामीनाथन लेखक हैं "फ्रॉम ग्रीन  टू एवरग्रीन रेवोल्युसन- इंडियन एग्रीकल्चर: परफौरमेंस एंड चैलेंजेज"  के, जिसका लोकार्पण डॉ. मनमोहन सिंह ने किया.
* ए. एन. तिवारी  - भारत के मुख्य सूचना आयुक्त 
* वजाहत हबीबुल्लाह -  देश के पहले मुख्य सूचना आयुक्त जो ३० सितम्बर २०१० को सेवा निवृत हो गए. 
* डॉ. श्रीराम लागू - प्रसिद्द चरित्र अभिनेता जिन्हें वर्ष २००९ में संगीत नाटक अकादमी से सम्मानित किया गया. 

Sunday, December 19, 2010

Nitish Kumar Person of the Year

The Bihar Chief Minister is  Forbes India Person of the Year. Nitish Kumar has turned around the fortunes of the state since he came to power in 2005. He has come down hard on corruption, has improved infrastructure and infused new life into a creaking state machinery. With more political leaders like him, the transformation process in India would certainly get a boost.
India's position at 16th Asiad in Guangzhou at 16th Asiad in terms of medals was Sixth. India won 14 gold medals, 17 silver and 33 bronze (total 64) at 16th Asiad in Guangzhou, China in November 2010. 
A. S. Chandhiok: The Sikh of the Year Award 2010 has been conferred on A. S. Chandhiok Additional Solicitor General and Delhi High Court Bar Association President A. S. Chandhiok has been honored with the Sikh of the year 2010 award for his outstanding achievement in the legal field and working for betterment of society.
नीतीश कुमार पर्सन ऑफ द ईयर
बिहार के मुख्यमंत्री नीतीश कुमार को प्रतिष्ठित पत्रिका फो‌र्ब्स इंडिया ने वर्ष 2010 का पर्सन ऑफ द ईयर घोषित किया है। नीतीश के बेहतरीन कार्यो को देखते हुए उन्हें पर्सन आफ द ईयर का खिताब दिया गया है। यह लगातार दूसरा वर्ष है जब यह पुरस्कार किसी राजनेता को मिला है। वर्ष 2009 में यह पुरस्कार राहुल गांधी को मिला था। अगले साल इस राज्य में करीब 18000 करोड़ रुपये का निवेश प्रस्तावित है। 

Friday, December 17, 2010

हॉलब्रुक को पाकिस्तान का सर्वोच्च नागरिक सम्मान: हिलाल ए पाकिस्तान -पाकिस्तान हाल ही में दिवंगत हुए अफगान-पाक क्षेत्र के विशेष अमेरिकी दूत रिचर्ड हॉलब्रुक को इस्लामाबाद और वॉशिंगटन के बीच संबंधों को मजबूत करने की दिशा में अथक प्रयास करने को लेकर हिलाल ए पाकिस्तान सम्मान से नवाजेगा।हिलाल ए पाकिस्तान यहां का एक सर्वोच्च नागरिक सम्मान है। पाकिस्तान के राष्ट्रपति आसिफ अली जरदारी ने कहा कि द्विपक्षीय संबंधों को मजबूत करने में सराहनीय कार्य करने को लेकर हॉलब्रुक को इस सम्मान से नवाजा जाएगा।

Tuesday, December 14, 2010

Registrations are going on

A pioneer coaching institute for the entrance test of IIMC, Asian College of Journalism,Jamia, Delhi University, M.L. Chaturvedi and all Premier institutions entrance test in the guidance of former IIMC’s professor (Naval Singh) and other renowned media persons.
· COURSE
Mass communication
Radio and Television Journalism
Advertising and Public Relations
Highlights
· Regular test series (main emphasis).
· Group discussions
· Personal interactions
· Course materials
Registrations are going on.....

Address- 28A/11, First floor,
(DIAS Premise), Jia Sarai,
Near IIT , New Delhi-16

For More Details Please Call - 9013500130 

Sunday, December 12, 2010

साइना नेहवाल ने हॉगकॉग ओपन सुपर सिरीज़ प्रतियोगिता जीता

बैडमिंटन खिलाड़ी साइना नेहवाल ने हॉगकॉग ओपन सुपर सिरीज़ प्रतियोगिता जीता:  साइना नेहवाल ने फ़ाइनल में चीन की वॉग शिशियान को हराया. साइना नेहवाल को दूसरी वरीयता प्राप्त थीं जबकि वॉग शिशियान को तीसरी वरीयता हासिल थी. कड़े संघर्ष में साइना ने वांग शिशियान को 15-21, 21-16 और 21-16 से हराया. सेमीफ़ाइनल में साइना ने जर्मनी की खिलाड़ी जूलियन शेंक को कड़े मुकाबले में 21-19,17-21, 21-12 से हराया था.
बैडमिंटन खिलाड़ी साइना नेहवाल ने हॉगकॉग ओपन सुपर सिरीज़ प्रतियोगिता जीता: उन्होंने फ़ाइनल में चीन की वॉग शिशियान को हराया. साइना नेहवाल को दूसरी वरीयता प्राप्त थीं जबकि वॉग शिशियान को तीसरी वरीयता हासिल थी. कड़े संघर्ष में साइना ने वांग शिशियान को 15-21, 21-16 और 21-16 से हराया

ग्रीन फंड

ग्रीन फंड : ग्रीन फंड : जलवायु परिवर्तन से निपटने के लिए बनेगा ग्रीन फंड, दुनिया भर के देशों ने जलवायु परिवर्तन की समस्या से निपटने के लिए सौ अरब डॉलर (करीब साढ़े चार खरब रुपये) का ग्रीन फंड बनाने के लिए सहमति दे दी है।भारत ने ग्रीन फंड सहमति को महत्वपूर्ण कदम बताया है, बेसिक देशों ने भी  (भारत, चीन, दक्षिण अफ्रीका और ब्राजील) इसका स्वागत किया  हैं

Saturday, December 11, 2010

Irom Sharmila gets Tagore Award Irom Sharmila was given the Rabindranath Tagore Award 2010 on September 11, 2010. She was conferred this award in recognition of her determination and courage in her quest for peace. The award instituted by the Indian Institute of Planning and Management (IIPM) carries Rs. 51 lakh in cash, a gold medal, a citation and a shawl.
M. S. Subbulakshmi Award : InstitutedThe Hindu and Saregama instituted the Hindu Saregama M. S. Subbulakshmi Award at a function titled Remembering M.S. Amma on September 15, 2010 in Chennai. The award named after the legendary musician will be presented annually to a promising Carnatic Vocalist.

 Saraswati Samman- Surjit Patar Honoured with Saraswati Samman Eminent Punjabi poet Surjit Patar has received the prestigious Saraswati Samman 2009 for his collection Lafzan Di Dargah. The award has been instituted by the K. K. Birla Foundation and carries prize money of Rs. 7·5 lakh. It was conferred on Mr. Patar by the Union Human Resource Development Minister Kapil Sibal in New Delhi in third week of September 2010. The Saraswati Samman recognises an outstanding literary work in any of the 22 Indian languages and published during the last 10 years.

David Perlman Award for Pallav Bagla Indian journalist Pallav Bagla has been honoured with David Perlman Award for Excellence in Science Journalism. The award is given annually by the American Geophysical Union (AGU). This is for the time that an Indian journalist has been chosen for the prestigious award. Mr. Bagla has been selected for his two articles "No Sign of Himalayan Melt Down, Indian Report finds and Himalayan Glacier Deadline wrong." The report of the Perlman Award Selection Committee said the articles served as a reminder to journalists to question sources, to think harder about the agendas and ideas of those people about whom they are reporting.

Friday, December 3, 2010

डीएचएफएल ने खरीदी डायचे पोस्टबैंक
मुंबई की दीवान हाउसिंग फाइनेंस लिमिटेड (डीएचएफएल) ने जर्मनी के डायचे पोस्टबैंक होम फाइनेंस का अधिग्रहण करने की घोषणा की है। यह सौदा 1,079 करोड़ रुपये का है

फुटबॉल 2018 की मेजबानी

रूस ने हासिल की फुटबॉल 2018 की मेजबानी
सबसे ज्यादा पसंद किए जाने वाले खेल फुटबॉल के 2018 और 2022 विश्व कप की मेजबानी की घोषणा हो गई। 2018 की मेजबानी रूस की मिली जबकि 2022 में कतर में फुटबॉल का महाकुंभ आयोजित होगा। फीफा प्रमुख सैप ब्लाटर ने रूस और कतर के नाम के लिफाफे खोलकर उन्हें क्रमश: 2018 और 2022 के फीफा विश्वकप का मेजबान घोषित किया।2014 विश्व कप की मेजबानी ब्राजील (रियो डि जेनेरियो) को पहले ही मिल चुकी है।

Wednesday, November 17, 2010

Collaborative opportunity between USA and India on Weather
and Climate Science

The prediction of monsoon and climate especially over Indian
subcontinent is a challenging task for meteorologist because of its complex nature.
Indian summer monsoon is life line of Indian people and economy
but is a peculiar and mysterious phenomenon either due to our limited
understanding on it or due to its unpredictable nature. The
future prediction of monsoon and climate is done by using
numerical models which is the only tool to provide future state of
Faculty, Centre for weather and climate. These models are mathematical models
Environmental Sciences,which represent dynamics of fluid flow and nearly all known physical
Central University of processes in monsoon and climate system in terms of differential
mathematics. These mathematical equations and physical formulas
representing monsoon and climate dynamics are written in computer
programme languages which are generally execute on high speed computing
facility. More complex models need sophisticated computing facility like super computer.
There are varieties of models ranging from global to regional levels to capture weather and
climate features from global to regional level respectively. Obviously, the global level models
are able to capture global behaviour of weather and climate with a coarsely spatial resolved
resolution whereas regional models can capture high spatially resolved resolution.
These mathematical models are not accurate due to our limited understanding on
the monsoon and climate system which obstruct the formulation and solution of these
mathematical equations and physical formulas. Lack of accurate solution of these equations,
generally leads to inaccurate prediction of monsoon and climate system. Most of the
countries in the world have their own models according the dominating physical processes
over there. Unfortunately, India does not have its own mathematical model for weather and
climate studies and depends on easily available models from foreign countries.

To over comes these issues, the National Action Plan of Climate Change (NAPCC)
has suggested key points for the enhancement of research and development activities
in the country. The document is based on the key inputs and suggestion by scientific
experts in their respective research areas. The document says that there is an urgent need
to improve the understanding of key phenomena and processes, including, monsoon
dynamics and ecosystem responses in climate system and this can be achieved by developing
high resolution Atmosphere Ocean General Circulation Models (AOGCM) to predict
climate change by pooling institutional capabilities and computational resources. For the
development of General Circulation Models (GCM), there is a need to build national level
core climate modelling groups to develop high resolution coupled AOGCM that effectively
simulate monsoon behaviour. These would be employed for multi-ensemble and multi-year

simulations of the present and future climate. Indigenous Regional Climate Models (RCM)
is necessary to generate accurate future climate projections up to (at least) district level.
NAPCC suggested the future action plan to enhance the computing facility and man power in
India to improve research and development in weather and climate.

Few countries like USA, UK and Japan have remarkable strength of research and
development in weather and climate. They are very efficient and accurate on future prediction
of monsoon and climate through mathematical modelling and high speed computing facility.
With this fact, Indian scientists are generally collaborating with experts of these countries on individual research benefits but not on the country level for operational purposes.

Recently the secretary, ministry of earth science visited to USA to explore the
opportunity to collaboration on weather and climate. In the light of recent visit of US
President Mr. Obama, there are good hope on strong collaboration on various fronts of
Science and Technology. In my views, the ministry of earth science and ministry of science
and technology India should move ahead to make official collaboration with USA for better
operational forecasting and prediction of monsoon and climate and associated natural hazards
which can save million of life and economy of the country which is losing every year..

Pradhan parthasarthy
Faculty, Centre For Environmental Sciences,
Central University of Bihar

Saturday, January 23, 2010

Something For Aspirant of Journalism Courses :2

Concepts of News/Journalism

DEFNITION OF NEWS

News is a report of any current event, idea or problem which interest large number of people BUT it acquires different meanings and concepts in different political, economic and socio-cultural environment.

ELEMENTS OF NEWS

A News report must answer following questions:

WHO
WHAT
WHEN
WHERE
WHY
HOW
CREDIBILITY

Principles to be observed while reporting an event or editing news report

Accuracy
Fairness
Balance
Attribution
Objectivity


NEWSWORTHINESS

How to decide newsworthiness of an event, idea or problem (Evaluating information or any information package)

Audience
Impact
Proximity
Timeliness
Prominence (Size)
Context
Policy Parameters
Specific Informational Value
Unusualness

STRUCTURE OF A NEWS STORY

INTRO
EXPLANATORY DETAILS
DESCRIPTIVE DETAILS
ADDITIONAL INFORMATION
BACKGROUND INFORMATION ETC.
(In order of descending importance)

Various Types of Journalistic Writings

FACTS
ANALYSIS
VIEWS

Ø News item
Ø News Report
Ø News Analysis
Ø Interpretative Reporting
Ø Feature/Featured Reporting
Ø Interview
Ø Commentary
Ø Article
Ø Editorial
Ø Profile, Review, Review Article etc.


Functions of Media

Information
Education
Entertainment
Agenda Setting

Three streams of new media


News- “Page One” journalism
Entertainment – “Page Three” journalism
Education- “Page Seven journalism”


Emergence of infotainment

Commercialization of Media
News: Product
Media as a Profit making business venture
Reader/ Viewer/Listener as Consumer

Information +Entertainment

Combining Factors:

MARKET
INVESTORS
ADVERTISERS

MARKET DRIVEN MEDIA: some key elements

PRIMARY PURPOSE OF NEWS IS TO EMPOWER PUBLIC BY MAXIMIZING ITS UNDERSTANDING OF CURRENT ISSUES AND EVENTS THAT SHAPE ITS ENVIRONMENT. ONCE NEWS IS TREATED AS COMMODITY LOSE ITS INFORMATIONAL VALUE

Profit
Competition
Winning Audience Game

Entertainment becomes dominant replacing informational value of news which in turn might encourage ignorance at the Cost of UNDERSTANDING


MARKET JOURNALISM GATHERS AN AUDIENCE NOT TO INFORM BUT TO SELL IT TO ADVERTISERS. FEW POWERFUL CORPORATIONS WIN AND PUBLIC LOSES
-BEN BAGDIKIAN, UNIVERSITY OF CALIFORNIA

COUNTER POINT

MARKET CONTAINS ADEQUATE SAFEGUARDS AGANST ABUSE
-PHILIP MAYER, UNIV. OF NORHT, COROLINA
For citizens and information consumers, it is important to develop the skill of detecting bias: Concepts of “misinformed consumer” and “informed citizen” (Consumer and citizen are one and the same but role differs)

Dominant Models in Today’s Journalism

The Watchdog
CNN Effect
News Management
Thought control
Manufacturing Consent
Mutual Exploitation

Two Major Streams in Journalism

Episodic Journalism
Thematic Journalism

Ø Reporting Event: What was happening
Ø Reporting the process that goes into happening of the event
Ø Explain why it was happening

Role of News Media

How things work
How things are supposed to work
How things normally work

The investigative process

Ø Tip –Tipsters
Ø Formation of story idea
Ø Formulation of the problem
Ø Preliminary research feasibility study
Ø Plan of action-Synopsis
Ø Minimum and maximum story

Base building: The Spiral of Research

Ø Written sources
Ø Experts- the sources of knowledge
Ø Sources of experiences
Ø Reportage- Field trips- Observations
Ø Key interviews

Assessment and analysis

· Conclusions
· Outline of story
· Writing and revising
· Hand in before deadline

Objectivity and Bias

Bias is a small word that identifies the collective influences of the entire context of a message


Ø Human communication always takes place in a context

Ø Through a medium, and among individuals and groups

Ø Who are situated historically, politically, economically, and socially

Journalist attempts to be objective by two methods:

Ø Fairness to those concerned with the news

Ø A professional process of information gathering that seeks fairness, completeness, and accuracy


Critical questions for detecting bias

The media applies a narrative structure to ambiguous events in order to create a coherent and causal sense of events

Ø What is the author's / speaker's socio-political position?

Ø Does the speaker have anything to gain personally from delivering the message?

Ø Who is paying for the message? What is the bias of the medium? Who stands to gain?

Ø What sources does the speaker use, and how credible are they? Does the speaker cite statistics? If so, how and who data gathered the data? Are the data being presented fully?
Ø How does the speaker present arguments? Is the message one-sided, or does it include alternative points of view?
Ø If the message includes alternative points of view, how are those views characterized? Does the speaker use positive words and images to describe his/her point of view and negative words and images to describe other points of view?

Kinds of Biases


Commercial bias
Visual bias
Bad news bias
Narrative bias
Status Quo bias
Fairness bias
Glory bias

Dominant Models in Today’s Journalism


The Watchdog
CNN Effect
News Management
Thought control
Manufacturing Consent
Mutual Exploitation

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Something For Aspirant of Journalism Courses :1

Some Key Concepts


Journalism: Reporting on government, politics, policies, economics, and other news and issues.

Political Journalism: Reporting on the political process and other government and political entities.

Generate new ideas about scientific reasoning, democracy, and rule by consent of the governed and free criticism of government.

Journalism of Exposure: The process of uncovering information about practices those usually are illegal or unethical.

Objectivity: Looking at a story as though through a perfect lens uncolored by a reporter's thoughts about a subject; trying to view a story from a neutral perspective. Some critics believe pure objectivity is impossible and that fairness and balance are more important.

Narrative Tradition: Journalism as story. Many writers employ fictional techniques in writing nonfiction material.

Knowledge Gap and Media: Some studies show that those with information and access to technology are more likely to increase their knowledge more rapidly than those without access. Technological delivery of information, therefore, can increase the gap between those with information and those without.

Agenda-Setting Research: Media research that seeks to understand the relationship between readers' determination of important issues and politicians' and press's treatment of them. The research focuses not on how media cover an issue but on how they set an agenda through the choice of the issues they cover.

News Values: Newspaper editors and owners try to develop standards of value for determining which events and issues are newsworthy---that is, deserving of being given space in the paper.
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Jargon Buster : Advertising Media Planning

“Media planning” is the process of selecting time and space in various media for advertising in order to accomplish marketing objectives. Media planners often use three terms in describing a planning process: objectives, strategy and tactics.

A media objective states what the planner wishes to accomplish. It is usually specified in terms of the target audience, reach, and frequency. The target audience is often defined by demographics, product usage and psychographics.

Reach refers to the unduplicated proportion of an audience that is exposed to a media schedule (not necessarily to the advertising message) at least once during a designated time period (usually four weeks).

Frequency refers to the number of times within a given period of time an audience is exposed to a media schedule. A frequency of 3.0, for example, means that the target audience is exposed to a media schedule three times during a given period of time. Of course, not all audience members are exposed exactly three times; some may be exposed more than three times and some less.

A frequency distribution shows how many audience members are exposed at each level of frequency. With a frequency distribution, a media planner can determine effective frequency and effective reach.

Effective frequency is defined as the level of frequency that is necessary to achieve the desired communication goals.

Effective reach is the reach at the level of effective frequency. Gross rating points (GRPs) are the product of reach and frequency, representing the total gross delivery of a media schedule to the target audience.

A media strategy specifies the means for achieving the media objectives. A strategic decision is how to allocate the media budget geographically; that is, deciding in which markets to advertise and how much to spend in each of these markets.

In making these decisions, the media planner is guided by past sales and market shares of a brand in different markets as well as future expectations. Category and brand development indices are often used for these purposes.

A defensive media strategy allocates more money in a market where sales are high, whereas an offensive strategy allocates more money in a market where sales are low but there is potential to grow.

Media class strategy refers to the allocation of the budget to different media classes. Budget allocation in media classes focuses on matching media audiences with the target audience in addition to creative considerations. For instance, television may be the best media class if both audio and video are present in a commercial, while magazines may be more effective if detailed copy is required.

The third strategic decision involves advertising scheduling over a campaign period. “Continuity” refers to advertising on a regular and constant basis throughout the campaign period. “Flighting” means advertising intermittently, a period of advertising followed by a period of no advertising at all. “Pulsing” is a combination of both continuity and flighting, periodically building high levels of advertising on the top of lower yet continuous levels of advertising. The seasonality of sales often guides scheduling of advertising.

Media tactics consist primarily of the activities of selecting media vehicles in the most cost-effective manner to ensure the successful execution of media strategies. Among the criteria for selecting media vehicles are target audience delivery, cost efficiency, the editorial environment, advertising clutter, reproduction quality, and ad positions with the vehicle. Media planning software is often used along with media cost data and audience information to select and compare media vehicles. Contingency plans are often created to meet unexpected changes in the marketplace.

Media plans are implemented through media buyers. Media buyers are professionals who are knowledgeable in estimating media costs and skillful in negotiating rates.

Different media vehicles have different rate cards and discount policies. Some may offer added values such as combination rates, merchandising, and event marketing. Faced with such a complicated media environment, media buyers need creative ways of calculating and comparing media costs. Many media vehicles are flexible in terms of pricing and a savvy negotiator can purchase the same space or time at a much lower price than others even when all contract terms are equal. Media buyers also monitor the implementation of a media plan to assure its value is fully realized.

Advertising & PR as a career


In advertising, campaigns are created to convince consumers to purchase or use certain products. Campaigns are launched on television, billboards, radio, and internet. The advertisements are created to enhance the public’s perception and to get people excited about a product. Working in public relations generally entails the management of product perception, appearance of brochures, speeches, and crises for companies, non-profit organizations, and governments. Often advertising and public relations job responsibilities overlap similar tasks are required. Numerous organizations are claiming to be “strategic marketing communications consultants,” offering both advertising and public relations services.
People skills are essential in advertising and public relations careers. Jobs in these fields require close association with clients that are often demanding and difficult to work with.Stress levels soar in advertising and PR careers due to continuous deadlines. Late nights and weekends are often spent working to meet upcoming deadlines.To acquire an entry level job in advertising or PR, strong copy-writing skills are needed. Excellent communication skills and good presentation ability are essential to succeed in the industry. Workers must be persuasive and flexible.Creativity is the key to success in advertising. An advertiser who can create messages that the consumer remembers will be successful in the industry. Because there are more advertisers than advertising jobs, the industry is highly competitive. Workers need to complete an internship which generally provides no pay. Despite no income, internships are beneficial for experience and help get you into the advertising field.
Those interested in advertising and PR must be willing to start working in basic, entry-level positions and try to work their way up.Starting pay in advertising is usually low due to high numbers of people wanting to work in the industry. The more experience someone has in the industry, the better chances they have for salary increase.Experienced advertisers are getting opportunities to work on global campaigns. Companies are expanding worldwide increasing global career options in the industry.With the popularity of the internet continuing to grow, the advertising industry is gaining new opportunities selling, designing, and arranging advertising online.In the advertising industry, it is important to be effective working both individually and as part of a team. Opportunities arise in both areas.
Advertising and Public Relations Job and Employment Opportunities


Advertising Media Planners decide the distribution of television, newspaper, radio, and magazine advertisements for each campaign. They are responsible for making many choises affecting the delivery of the campaign message to the consumer. They are well informed about the different types of media and demographics they reach. After considering the advantages and disadvantages of the various media types, the media traffic personnel purchases space and time in the types of media that will most effectively deliver the campaign.


Copywriters, illustrators, and creative individuals create the actual writing and illustrating of advertisements. They are responsible for drawing storyboards, writing copy, designing headlines and body copy, and sometimes taking part in the actual formation of advertisements.
Production Managers are in charge of the actual physical advertisements. Working in cooperation with exterior advertising producers, production managers guarantee that each advertisement is finished successfully. They are employed in-house or often work for production houses that contract services.


Directors of Advertising and/or Public Relations are in charge of everything in advertising or public relations excluding sales. Directors manage the planning, production, creation, and budgeting of campaigns. The director of advertising and director of public relations are usually two different positions, but both maintain comparable job responsibilities. The size of the company or organization a director works for determines the scope of their duties.


Public Relations Specialists manage an organization’s public relations. Their job is parallel to an account executive in advertising. Specialists make sure programs are created to match public attitudes, ensuring an organization is publicly embraced. Specialists can either work for an agency or in-house.


An account executive manages the entire account. They determine and communicate the customer’s advertising needs to the rest of the agency. Account executives also organize the creation, planning, implementing, and producing of ad campaigns.

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WHAT MAKES FOR GOOD ADVERTISING?

From a technical point of view, advertising is a means of communication with the purpose of delivering a worthwhile message to a specific audience of one. It is important to recognize, regardless of the medium, that your message is always targeted to one person. You must direct what you have to say to someone who has every reason to listen. If your message is clear to the individual, then anyone who has a legitimate reason to be interested will want to get involved to learn more. If you try to write the ad for everyone, you risk reaching no one. You may even try to write the ad as one would talk. The closer you can come to everyday language the better.
Good ads do not just circulate information they penetrate people's minds with desires and beliefs. You must pinpoint and approach benefits emotionally and rationalize them logically. It has been a long-standing rule that most advertising is rejected consciously and accepted subliminally

WHAT YOU SHOULD KNOW BEFORE WRITING AN AD

WHAT YOU SHOULD KNOW BEFORE WRITING AN AD

• What are you trying to say?
• What is it you are trying to sell?
• What is your proposition?
• What will you put in the ad?
• Where will you put the ad?
• How do you extend the ads results to the point of sale?


PRINCIPLES OF GOOD ADVERTISING


• Command attention, but never offensively.
• Be imaginative, but never misleading.
• Tell the truth.
• Be altruistic by selling service.
• Keep it simple.
• Offer the privilege of buying.
• Never seek favor or profit for yourself.
• Never advertise negatively or put a competitor down.


QUALITIES OF GOOD ADVERTISING


• Instead of telling a customer how good your product or service is, tell them how good your product or service will make them.
• Graphics must support the main idea without cluttering.
• Be sure headlines and subheads are brief and to the point.
• You can overestimate the public's knowledge, but never their intelligence.
• If an ad is profitable, don't change it by trying to make it better.
• Sell the results of a product, rather than the product itself.
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The 21 Most Powerful Copywriting Rules of All TimeThe 21 Most Powerful Copywriting Rules of All Time

1. Know your USP.
USP = Unique Selling Proposition = a one line statement (proposition) that explains (sells) how your product or service differs (unique) from the competition. You can't know it unless you research your product as well as your competition. What does Federal Express say? Dove soap? You must know your basic offer before you can begin to persuade anyone to accept it.

2. Use layout that supports copy.

Graphics, fonts, and layouts don't sell, but they can help bring attention to your sales message. Use proven formats.. Consider an advertorial style. It can get 80% more attention than any other ad layout. You must know the form your sales message will take before you begin to draft your actual message. Knowing you are about to write a classified ad will lead you to write differently than if you were about to write a sales letter or a display ad.

3. Create a riveting and relevant headline.

Round-up your prospects with a headline that makes them sit up and take notice. Best place to see good headlines is on the cover of Reader's Digest. See my AMA advertising book for 30 ways to write headlines. A headline calls out your readers. A change in headline can bring 19 times more response.

4. Write simply, directly, and in the conversational style of your prospects.

Who are you trying to reach? Housewives, business executives, children? You must know the type of person you are writing to. Write to one person from that group and you will speak to all people in that group. Forget trying to impress people, win writing awards, or please a past English teacher. Good copy often violates the rules of English but still makes the sale.

5. So that -- ?

Write of the benefits, not the features. A feature generally describes a product; a benefit generally explains what the product does for you. A good way to write about benefits would be to keep saying you get this...and the product does this...so that you get.... Look at Kodak. People don't buy film for the pictures they create. They are buying memories. Look at their advertising and you'll barely see film anywhere. What you will see are family reunions, graduations, weddings, etc. You get film which helps you take pictures so that you get memories. Keep asking So that -- ? to dig up benefits. For example, This computer is a 486...so that...you get a computer that is twice the speed of other computers...so that...you can get twice the work done in the same amount of time...so that....you are free to have longer lunches, make more calls, or focus on something else.

6. Use emotional appeal.

People buy for emotional reasons and justify with logic. Gene Schwartz wrote an ad that ran for 20 years and sold so many flowers it exhausted nurseries. It's packed with emotional appeal. It read in part:
When you put this into the Earth, and you jump back (quickly), it explodes into flowers. And everybody in your neighborhood comes and they look. And people take home blooms because you've got so many you could never find a house big enough to put them. And you've become the gardening expert for the entire neighborhood.

7. Demolish the five basic objections within your copy:

• A. I don't have enough time.
• B. I don't have enough money.
• C. It won't work for me.
• D. I don't believe you.
• E. I don't need it.

8. Activate your writing.

Whenever you write the words "is," "was," "are," or "to be," train yourself to stop and change them to something more active. "The meeting is tonight" sounds dead; "The meeting starts at 7 PM sharp tonight" feels clear, direct and alive. "Clair Sullivan is the finest promoter in the country" doesn't convey the excitement that "Clair Sullivan creates corporate events better than anyone else on the planet" does.

9. Tell them something they don't know.

Fascinate your readers. The more you tell, the more you sell. Long copy usually works better than short copy, as long as the copy holds interest. After all, people read whole books. They will read your copy IF it interests them.

10. Seduce the reader into continued reading.

Keep your reader reading any way you can. Questions, unfinished sentences, involving statements, sub-heads, bulleted points, quizzes, all work. These techniques also handle the skimmers who just glance at your copy, as well as the word-for-word readers.

11. Say collie.

Be specific. Whenever you write something vague, such as "they say," or "later on," or "many," train yourself to stop and rewrite those phrases into something more concrete, such as: "Mark Weisser said...", or "Saturday at noon" or "Seven people agreed." Don't say dog when you can say collie.

12. Overwhelm with testimonials

Get as many testimonials as you can. The more specific, the more convincing. In short, deliver proof that your claim is for real.

13. Remove the risk!

Give a guarantee. Less than 2% of your customers will ever ask for their money back, so offering a guarantee is a safe risk. Here's the guarantee from my book, The Seven Lost Secrets of Success:
Use these seven principles for six months. If you're out of work, you'll find a job. If you're employed, you'll get a raise. If you're in business, you'll see a whopping 25% jump in revenues -- or return this book and your receipt for a full cash refund!

14. Ask for the order

Too much copy these days never asks anyone to buy anything. Sales copy should SELL. Use a coupon as a way to signal readers that you want their business and to remind yourself to always ask for the order (or at least to ask people to contact you or remember you).

15. Use magic words.

There are certain words which have been proven to help get attention. If you just string these words together, they sound like fluff. But weave them into your sentences, along with your facts, and they become powerful:
Announcing, astonishing, exciting, exclusive, fantastic, fascinating, first, free, guaranteed, incredible, initial, improved, love, limited offer, powerful, phenomenal, revealing, revolutionary, special, successful, super, time-sensitive, unique, urgent, wonderful, you, breakthrough, introducing, new, and how-to.
And consider the connotations of the words you use: workshop sounds like hard work while seminar sounds easier. Read sounds hard while look over sounds easy. Write sounds difficult while jot down sounds easy. Be aware of the psychological implications of the words and phrases you use.

16. Get pumped up!

Show your excitement for your product. If you aren't pumped up about it, why not? Enthusiasm sells.

17. Rewrite and test ruthlessly.

Test. Test. Test. A change of one word can increase response 250%. Sackheim tested his famous ad at least six times before he found the headline and format that worked. Most copy isn't written in one day. You have to write, rewrite, edit, rewrite, test, and test again. Keep asking yourself, Would I buy this product? and Have I said everything to make the sale?

18. State a believable deadline.

Most people won't take any immediate action unless there exists a sound reason to do so. Deadlines help, as long as your deadline sounds credible.

19. Instantaneous satisfaction!

Everything should be nearly instantaneous because we want instant gratification. Toll-free numbers and fax numbers help. If you're marketing on the Web, include a link or a button that makes it easy for your readers to order.

20. Sincerity sells.

Don't offer fluff, mislead, or lie to your prospects. Tell them the truth.While rarely done, it actually helps sales to admit a weakness or a fault. Remember the ad, These neckties aren't very pretty, but they're a steal at a nickel each! Tell the truth in a fascinating way.

21. Copy your copy from the best.

Read excellent copy, write it out word-for-word in your own hand to get a feel for its rhythm.

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